Ads Target Personality - Interview
KCRW The Business with Kim Masters
January 17, 2011
CEO, Jim Meyer, discusses how what you watch reflects your personality and buying choices.
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Show & Tell
New York Post
November 2, 2010
What your favorite shows say about you...
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You Are What You Watch, Market Data Suggest
Ad Age
November 1, 2010
Research links personality traits to consumers' viewing habits, helps marketers match brands with audiences.
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Me-first Mentality
Chicago Tribune
July 11, 2010
Early adopters, whether of new smart phones, electric cars or solar panels, help clear a path for mainstream consumers.
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Team Edward or Jacob? Creative or pugnacious? Twihards analyzed
Reuters
June 25, 2010
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What Twilight Team Do You Belong To?
Yahoo!
June 24, 2010
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Does Personality Determine Who Keeps New Year's Resolutions?
Forbes
January 6, 2010
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What Your Taste in Beer Says About You - Interview
KFWB News Talk 980
November 3, 2009
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What Your Taste in Beer Says About You
Ad Age
November 2, 2009
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Mindset Media Announces the Appointment of Sam Gosling as Scientific Advisor
Reuters
October 7, 2009
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AlwaysOn Announces Top 100 Private Companies in the Eastern U.S.
Reuters
May 5, 2009
Elite List Identifies Most Promising Innovation-driven and Growth-oriented Private Companies East of the Mississippi
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How Personality Can Predict Media Usage
Ad Age
May 4, 2009
Mindset Media Study Finds That Certain Characteristics May Provide More Info Than Standard Demographics.
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Coffeehouse Diehards Are Novelty Seekers
MediaPost
February 19, 2009
Consumers who are willing to spring for a daily fix of coffeehouse java may crave the experience of novelty as much as the caffeine.
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Technology No Longer Just Kid Stuff
Advertising Age
February 2, 2009
Plugged-In Parents Still Spy on Their Children, but Most Take to Texting, Social Networking to Feed Their Own Interests.
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Does Personality Influence Parenting Style?
Reuters
January 26, 2009
Restrictive parents have distinctly different Mindset Profile than permissive parents according to Mindset Media study.
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5 Questions for Jim Meyer
OMMA Magazine
January 1, 2009
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US Has Scion/GMC Divide
Brandweek
Sept 8, 2008
Nascar dads are dead: New data shows unexpected consumer-voter links.
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Nielsen, Mindset Media Bundle Psychographic Data Into Homescan Panel
MediaPost
July 29, 2008
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Nielsen Taps Mindset Media to Track Consumer Purchasing Behaviors
Brandweek
July 28, 2008
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Revealed: Secret lives of Moviegoers
Media Life
July 7, 2008
Personality-wise, movie buffs tend to be dynamic.
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Fitness Flash
Self Magazine
July 2008
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Get Off My Back
MEDIA Magazine
June 2008
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What Your Tech Tendencies Tell About You
CBS News
June 27, 2008
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Study Probes Gadget Zealots' Minds
Adotas
June 19, 2008
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Gadget buyers seen as assertive, even arrogant
The Globe and Mail
June 18, 2008
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Organic Buyers More Open To New Experiences Than Average
MediaPost's Marketing Daily
May 9, 2008
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24/7 Real Media and Mindset Media Join Hands to Read Minds
ClickZ
April 28, 2008
Its new partnership with Mindset Media will, in a sense, allow 24/7 Real Media to offer advertisers a glimpse into the heads of prospective customers.
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Who Will Independents Vote for in November: Republicans or Democrats?
Reuters
April 23, 2008
It may depend on their personality type, according to Mindset Media study.
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Want to Target Online? You Better Build Trust
Advertising Age
April 14, 2008
Behavioral information makes for more effective ads, but amid Facebook glitches and FTC guidelines, even Google is calling for privacy legislation.
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The Mind of the Driver
Toyota Open Road Blog
April 11, 2008
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How to Save BT From Regulators
iMedia Connection
April 11, 2008
In light of the current debate over privacy and BT, our industry can and should take three broad proactive steps to both protect consumer rights and behavioral targeting.
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On Ad Networks: Pork Bellies, Diamonds, or the New Direct Marketing?
PaidContent.org
April 8, 2008
Over the past few weeks, a debate over the use and growing prominence of ad networks and exchanges has been gathering, but not all ad networks are created equal.
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NAI Announces Newest Members: Mindset Media, BlueLithium and Media6degrees
Market Wire
April 9, 2008
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Always buying sneakers? It's the sign of a leader.
Reuters
April 1, 2008
Got a passion for buying sneakers? It could be a good sign, with a poll finding that people who buy three pairs of sneakers or more a year are far more likely to be a leadership type than other people.
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Sneaker purchasers might possess leader qualities
PR Week
April 1, 2008
If you bought three or more pairs of sneakers in the past year, you might be a natural-born leader, according to a new study from Mindset Media.
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Online Advertising Catching Up Fast
Emirates Business 24/7
March 30, 2008
Online advertising had a late start, but is fast catching up with numbers multiplying rather than just adding.
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Psychographically Targeted Web Advertising
ClickZ
March 25, 2008
An approach to building brand awareness based on 20 personality traits. Will it bring more ad dollars to the Web?
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3 Themes Shaping Behavioral Targeting
iMedia Connection
March 5, 2008
As marketers test BT waters, they will need to come to grips with a still-evolving landscape and integrate some of the key lessons of the past 10 years.
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The Mind Set of a Brand
MediaPost's Behavioral Insider
February 29, 2008
Mindset Media comes at behavioral targeting from a different direction and with a somewhat different aim from typical ad networks.
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Mac Owners Are Snobs
TheStreet.com
February 22, 2008
According to new research, Mac users are, well, just like the guy in the Mac ads.
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On the Trail of the Missing iPhones
BusinessWeek
January 31, 2008
About 1.7 million more have been sold than are being used by AT&T customers. The bad and good news for Apple.
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Mac Owners Are Just Like, Well, the Mac Guy
Advertising Age
January 28, 2008
Apple Computer Users Less Modest but More Open Than General (Read: PC) Population.
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Aim High: Ad Targeting Moves to the Next Level
Adweek
January 21, 2008
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