Mindset Media, LLC is an internet ad-technology company that lets online publishers identify their site visitors anonymously on the basis of common personality traits, or Mindsets. This identification lets publishers deliver audiences with similar personality traits to advertisers making online ad buys from these publishers. Publishers that use our ad technology participate in our Publisher Network, which gathers the anonymous data used in our ad technology.

Mindset Media respects the right of all internet users to privacy. Consequently, we have developed this statement to detail the ways in which our Publisher Network uses cookies.

What is a cookie and where does it come from?

A cookie is a small text file that is stored on your computer for the purpose of identifying your web browser to a website or network. Cookies are placed on your computer when you visit or register with certain websites. Cookies help to enable certain functions on websites, such as shopping carts, login-based sessions, and advertising. A cookie file is extremely small, usually less than 1kb in size.

Cookies are not software and thus cannot install adware or spyware onto your computer or make it more susceptible to viruses.

Why does Mindset Media use cookies?

Mindset Media uses cookies to enable our ad technology. These cookies allow us to associate non-PII data, such as browser type, operating system, address of a specific web page, and time that a specific web page was requested, with anonymous IDs of site visitors. We cannot and do not use our cookies to obtain any personally identifiable information.

Mindset Media will never use cookies to:

  • Store any information other than unique IDs
  • Alter your internet experience with pop-ups, pop-unders, adware, or spyware
  • Collect personally identifiable information such as your name and address, phone number, email address, social security number, credit card number, and so forth.

How does Mindset Media set cookies?

A Mindset Media Publisher Network cookie is placed into your internet browser's cache folder when you visit a website that is a member of the Mindset Media Publisher Network.

How can I opt out of the Mindset Media Publisher Network?

In effort to respect your privacy, Mindset Media gives all internet users the choice to opt out of our Publisher Network. If you opt out, your web browser will be associated with a generic 'opt-out' cookie, which will prevent us from associating any non-personally identifiable information with your browser.

If you would like to opt out, please visit our Cookie Opt-out Program. Alternatively, you may also choose to opt out of the Mindset Media Publisher Network through the Network Advertising Initiative's Consumer Opt-Out Program.

As described above, Mindset Media's Opt-out Program is cookie-based, so you may need to opt out again if you do any of the following:

  • Delete your cookies
  • Block cookies, including third party cookies
  • Switch internet browsers
  • Change computers
  • Upgrade your web browser

Questions and Comments

For more information, or if you have questions or concerns about this statement, please contact us at privacy@mindset-media.com or

Mindset Media, Inc
641 6th Ave, 7th Floor
New York, NY 10010