Mindset Media, LLC is an internet ad-technology company that lets online publishers identify their site visitors anonymously on the basis of common personality traits, or Mindsets. This identification lets publishers deliver audiences with similar personality traits to advertisers making online ad buys from these publishers. Publishers that use our ad technology participate in our Publisher Network, which gathers the anonymous data used in our ad technology.

Mindset Media respects the right of all internet users to privacy, and we respect the relationship between publishers and their site visitors. Consequently, we have developed this statement to detail the ways we collect and use data throughout our Publisher Network.

Data Collection and Usage

Personally Identifiable Information ("PII")

Personally identifiable information is data that can be used to identify a specific internet user and may include the user's name, address, telephone number, and email address. Mindset Media does not collect or use personally identifiable information about visitors to sites in our Publisher Network.

Non-Personally Identifiable Information ("Non-PII")

Non-personally identifiable information is data that, by itself, cannot be used to identify a specific internet user and may include browser type, operating system, address of a specific web page, and time that a specific web page was requested. Mindset Media collects and uses only non-personally identifiable information about visitors to sites in our Publisher Network.

Disclosure of Information

Mindset Media may disclose information as follows:

  1. To publishers in our Publisher Network, as anonymous cookie-level profiling information for ad and content delivery and audit validation; and as aggregated information for audience composition reporting.
  2. To Mindset Media employees and service providers, as required to provide business and technical support to us. All employees and service providers are signators to our non-disclosure agreement or are similarly bound by professional requirements.
  3. To law enforcement or other governmental agencies, as required by law

Temporary Use

In order to enable our ad targeting technology, Mindset Media retains Non-PII on visitors to sites in our Publisher Network. Mindset Media will not retain information on any site visits for more than two years.

Web Beacons

Publishers in our Publisher Network may use web beacons (also commonly referred to as pixels, ad tags, and page scripts) to help us gather Non-PII on visitors to sites in our Publisher Network. Mindset Media will never use web beacons to collect personally identifiable information from visitors to sites in our Publisher Network.

Use of Cookies

Mindset Media uses cookies to enable our ad technology. Cookies are small text files that are stored on the computers that visit sites in our Publisher Network. The cookies allow us to associate non-PII data, such as browser type, operating system, address of a specific web page, and time that a specific web page was requested, with anonymous IDs of site visitors. We cannot and do not use our cookies to obtain any personally identifiable information.

For more information about Mindset Media cookies, please refer to our Use of Cookies Statement located in the Privacy section of our website.

Visitors to sites in our Publisher Network may also choose to opt out of the Mindset Media Publisher Network through our industry-standard cookie opt-out program. Alternatively, visitors may also choose to opt out of the Mindset Media Publisher Network through the Network Advertising Initiative's Consumer Opt-out Program.

Information Security

Although there is always a risk of unauthorized or uncontrollable access to any computer system, Mindset Media takes security very seriously. Mindset Media maintains security measures to protect our data from unauthorized access, loss, alteration, or misuse. These measures include physical, technical, and managerial procedures necessary to ensure information security.

Privacy Compliance

Mindset Media is a member of the Interactive Advertising Bureau (IAB) and complies with the IAB's privacy standards.

For more information on the Interactive Advertising Bureau, please visit them at: www.iab.net.

Mindset Media is a Full Compliance Member of the Network Advertising Initiative (NAI), a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards. Mindset Media complies with the NAI's Self-Regulatory Principles and participates in the NAI's consumer opt-out program.

For more information on the Network Advertising Initiative and its consumer opt-out program, please visit www.networkadvertising.org.

Additional Notices and Disclosures

Third Party Organizations

From time to time, Mindset Media partners with select organizations to help us improve the quality of our online services. We will not request, or knowingly accept or retain, any PII from these organizations.

Children's Privacy

Mindset Media does not knowingly collect information on individuals under the age of 13 to sites in our Publisher Network. Furthermore, Mindset Media does not tailor any segments to, nor allow our Publisher Partners to use our ad targeting technology to create segments about, children under 13 years of age.

Sensitive Data

Mindset Media does not knowingly collect or use information from our Publisher Network that the Network Advertising Initiative has deemed to be "sensitive consumer information." Currently, "sensitive consumer information" includes:

  • Social Security Numbers or other Government-issued identifiers;
  • Insurance plan numbers;
  • Financial account numbers;
  • Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS- enabled devices; and
  • Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history.

Changes to Privacy

Mindset Media may change this policy without notice and may do so at any time by posting an updated privacy policy on our website. Please review the Privacy section of our corporate site periodically to note any changes.

Sale of Assets

In the event that Mindset Media is acquired by another company, we may transfer any or all information to the acquiring organization.

Questions and Comments

We encourage you to contact us about this privacy policy. For more information, or if you have questions or concerns about this privacy policy, please contact us at privacy@mindset-media.com or

Mindset Media, LLC
828 S. Broadway
Suite 100
Tarrytown, NY 10591