Mindset Media, LLC is an internet ad-technology company that lets online publishers identify their site visitors anonymously on the basis of common personality traits, or Mindsets. This identification lets publishers deliver audiences with similar personality traits to advertisers making online ad buys from these publishers. Publishers that use our ad technology participate in our Publisher Network, which gathers the anonymous data used in our ad technology.

Mindset Media respects the right of all internet users to privacy. Consequently, we have developed this statement to detail the ways in which we collect and use information from visitors to our corporate website (www.mindset-media.com).

To learn more about the privacy practices in place for our Publisher Network, please refer to our Publisher Network Privacy Policy.

What type of information does mindset-media.com collect?

Non-Personally Identifiable Information ("Non-PII")

Non-personally identifiable information is data that, by itself, cannot be used to identify a specific internet user. Mindset Media collects Non-PII from visitors to our corporate website so that we may better understand the ways our site is used. Outside of user registration, all information collected from our website will be Non-PII and may include the time you, the visitor, accessed our site and what parts of the site you visited.

In addition, we collect Non-PII from visitors to sites in our Publisher Network, of which our corporate website is part.

Personally Identifiable Information ("PII")

Some areas of our website collect additional information through user-generated registration processes. Some of the information provided in these registration processes is personally identifiable and may include your name, company affiliation, phone number and email address.

Mindset Media will never use any personally identifiable information submitted to our corporate website in conjunction with our ad targeting capabilities, nor will we ever sell this data to a third party.

How does mindset-media.com collect information?

Use of Cookies

A cookie is a small text file that is stored on an internet user's computer for the purpose of identifying that user's web browser to a website or network. Some sections of our corporate website use cookies to identify the browsers of online visitors, which we refer to as Mindset Media website cookies. These cookies help us understand the ways you, our visitor, interact with our site and allow us to personalize your visits.

In addition, some sections of our website use cookies to identify our site visitors to the Mindset Media Publisher Network, which we refer to as Mindset Media Publisher Network cookies. The cookies allow us to associate non-PII data, such as browser type, operating system, address of a specific web page, and time that a specific web page was requested, with anonymous IDs of site visitors. For more information on our Publisher Network privacy practices, please refer to our Publisher Network Privacy Policy located in the Privacy section of our website.

Mindset Media does not use cookies to retrieve any personally identifiable information, such as your name, email address, credit card information or phone number. To learn more about our cookie practices, please refer to our Use of Cookies Statement located in the Privacy section of our website.

Visitors to sites in our Publisher Network (including our corporate site) may also choose to opt out of the Mindset Media Publisher Network through our industry-standard cookie opt-out program. Alternatively, visitors may also choose to opt out of the Mindset Media Publisher Network through the Network Advertising Initiative's Consumer Opt-out Program.

Use of Web Beacons

Our corporate website may use web beacons (also commonly referred to as pixels, ad tags, and page scripts) to help us gather Non-PII on our visitors. Mindset Media will never use web beacons to collect personally identifiable information from visitors to sites in our Publisher Network.

Mindset Media does not use web beacons to access any personally identifiable information from visitors to any site.

Disclosure of Information

Mindset Media may disclose information collected from our corporate website (either data from registration processes or data derived from Mindset Media website cookies) in the following ways:

  1. To Mindset Media employees and service providers, as required to provide business and technical support to us.
  2. To law enforcement or other governmental agencies, as required by law.

To learn about our disclosure practices for information derived from our Mindset Media Publisher Network cookies, please refer to our Publisher Network Privacy Policy.

How does Mindset Media safeguard visitor information?

Although there is always a risk of unauthorized or uncontrollable access to any computer system, Mindset Media takes security very seriously. Mindset Media follows physical, technical, and managerial procedures necessary to protect all data collected from our corporate website from unauthorized access, loss, alteration, or misuse.

Additional Notices

Privacy Compliance

Mindset Media is a member of the Interactive Advertising Bureau (IAB) and complies with the IAB's privacy standards.

For more information on the Interactive Advertising Bureau, please visit them at: www.iab.net

Mindset Media is a Full Compliance Member of the Network Advertising Initiative (NAI) and participates in the NAI's industry-standard consumer opt-out program.

For more information on the Network Advertising Initiative and its consumer opt-out program, please visit www.networkadvertising.org.

Children's Privacy

Our corporate website is directed to and intended for use by adults. We do not knowingly collect information on individuals under the age of 13. If you believe a child has provided us with any information, please contact us.

Changes to Privacy

Mindset Media may change this policy without notice at any time by posting an updated privacy policy on our website. Please review the Privacy section of our corporate site periodically to note any changes.

Sale of Assets

In the event that Mindset Media is acquired by another company, we may transfer any or all information delivered through our corporate website to the acquiring organization.

Acceptance of this Privacy Policy

By using mindset-media.com, you agree to the terms set forth in this privacy policy. If you do not agree to any of these terms, you must discontinue the use of our corporate website.

Questions and Comments

For more information, or if you have questions or concerns about this privacy policy, please contact us at privacy@mindset-media.com or

Mindset Media, LLC
828 S. Broadway
Suite 100
Tarrytown, NY 10591