Advertisers

Mindsets matter. Study after study, on large, representative samples, shows statistically significant correlations between Mindsets and buyer behavior. People with high self-esteem are more likely to drink premium coffee. Altruists floss more, and deliberate people pay off their credit cards more regularly. Pragmatists like minivans, but station wagons appeal more to spontaneous types. And highly open people buy organic foods at nearly three times the rate of the general population.

People who spark to different brands have different Mindsets too.  In fact, the results can be dramatic – even for huge brands that serve similar markets.

Find out if Mindsets will work for your brand.