Mindset Media offers a consistent way for advertisers to define and measure consumer psychographics. Each MindsetProfile shows exactly how a specific group of consumers differs on 21 elements of personality known to drive buyer behavior and brand choice.
For example, the MindsetProfile above, generated from 3,278 people who own pickup trucks, shows that truck drivers are "my-way-or-the-highway" types who chafe at authority, like risk, and have a grounded and practical perspective on life.
Every MindsetProfile issues directly from a robust set of survey questions and buyer information gathered by Mindset Media in cooperation with our research partners or from our own consumer panel. No matter what the specifics, every MindsetProfile identifies the Mindsets that differentiate the target at the 95% level of statistical confidence.
To find out how to get the MindsetProfile of your brand, click here.