Brand marketers have long relied on personality differences, or psychographics, to define their targets. Despite the importance of psychographics, advertisers have never before had a consistent way to define and reach their psychographic targets in media. Mindset Media changes that.
Mindset Media provides psychographic ad targeting technology to online publishers. We work with publishers to enable MindsetTargeting on their sites and support them in their efforts to sell MindsetTargets to brand advertisers and advertising agencies.